How is the cover page information populated?

Fax cover pages are automatically populated when sending a fax via Sfax.  The information is pulled from several places within the service, dependent on the field.  The information populated is as follows:

Field Token Pulled from
Company name (untitled) $Sender.CompanyName$ Settings -> Manage Account -> Basic Settings  -> Name
Company address (untitled) $Sender.AddrLine1$ Settings -> Manage Account -> Basic Settings  -> Address (1 st line)
Company address 2 nd line (untitled) $Sender. AddrLine2And3$ Settings -> Manage Account -> Basic Settings  -> Address (2 nd line & 3rd line)
Company address 3 rd line (CityStateZip) $Sender.CityStateZip$ Settings -> Manage Account -> Basic Settings  -> City, State, Zip code
Company address
4th line (website)
$Sender.Website$ Settings -> Manage Account -> Basic Settings  -> Website
To: $Recipient.Name$ Recipient name (will populate by fax number if number manually entered) entered/chosen on Fax send
Company: $Recipient.CompanyName$ Recipient company name (does not display if no company name set) entered/chosen on Fax send
Fax: $Recipient.FaxNumber$ Recipient fax number entered/chosen on Fax send
Subject: $Fax.Subject$ Subject entered on compose page
Ref: $Fax.Reference$ Ref entered on compose page
From: $Sender.UserName$ User First Name and Last Name sending the fax
Fax: $Sender.FaxNumber$ Outgoing number selected on compose page
Phone: $Sender.PhoneNumber$ Settings -> Manage Account -> Basic Settings  -> Phone (by default will this field will populate with account phone number but the account admin may change this to populate by user phone number for each user)
Date: $Fax.Date$ Date stamp of fax submission
Time: $Fax.Time$ Time stamp of fax submission
$Fax.TimeZone$ Time zone for user sending fax
Pages: $Fax.PageCount$ Total number of pages (including cover page) in the sent fax
Remarks: $Fax.Remarks$ Remarks entered on compose page